Associate Design Director
Summary
For the past 11+ years as a UX professional, Brian has created engaging user experiences and intuitive user interfaces for Fortune 500 and government clients.
Brian led end-to-end product design for a Barclays and JetBlue banking rewards partnership, designed the digital relaunch of Abercrombie & Fitch’s “Fierce” fragrance line, and created the UX and UI for Honda and Acura's automotive companion apps.
Brian has UX consulting experience with retail, banking, consumer-packaged-goods (CPG), travel, transportation, finance, healthcare, government, and defense-industry clients.
He has worked on sales and pipeline generating initiatives for large mobile deals—designing custom UX/UI solutions, creating playbooks and marketing materials, and facilitating Design Thinking workshops.
Brian has bachelor's degrees in Marketing and Communication Studies from the University of Minnesota.
Experience
11 years 3 months
💼 Associate Design Director
April 2021 - Present (3 years 11 months)
Led end-to-end product design of a banking rewards app for Barclays and JetBlue. The process included conducting user research, facilitating a Design Thinking workshop, crafting user personas, creating user journey maps, drafting wireframes, and designing high-fidelity screens and interactive prototypes. Designed web and mobile UX/UI for the relaunch of Abercrombie & Fitch’s fragrance line; redesigned Abercrombie’s purchase journey—leading to a 15% decrease in cart abandonment. Designed three mobile apps for civilian and active-service Army members. Created iOS-specific and Android-specific (Material Design) versions. Note: Used Figma or Adobe XD to create designs and build prototypes. Used Mural, Miro or FigJam to collaborate with stakeholders.
💼 Senior UX Designer
August 2019 - April 2021 (1 year 9 months)
Led UX design, strategy, and research for a project involving migrating, modernizing, and augmenting a supply chain enterprise app that enables over $100 Million in annual sales for Frito-Lay. Owned the end-to-end UX process of a Salesforce CRM implementation for Ahold Delhaize, resulting in significant improvements in call handle time and data capture quality.
💼 Senior Product Designer
February 2017 - August 2019 (2 years 7 months)
Designed the UX/UI for two of the biggest consumer mobile apps ever released in the automotive industry: HondaLink and AcuraLink. Documented the information architecture (IA) and feature workflows for aforementioned automotive industry apps. The documentation was, and is used by many teams across a 100+ person project: for UX leadership approvals, cross-reference with technical specs, and quality assurance (QA).
💼 Business Development Consultant
January 2016 - February 2017 (1 years 2 months)
Designed custom UX/UI solutions based on Apple+IBM partnership apps as part of a three-person team selling mobile engagements. The team generated $18MM+ quarterly in new pipeline. Facilitated Design Thinking workshops for 100+ business development and delivery (BDE) executives—promoting cross-functional collaboration and “failing fast, failing cheap.” Led a team of visual designers and information designers in creating sales-enablement assets for 250+ large-account sellers.
💼 UX Consultant
July 2014 - January 2016 (1 year 7 months)
Designed high-fidelity screens for dozens of consumer-grade enterprise apps as part of the Apple+IBM partnership. Created marketing copy and iOS device lockups for IBM’s Apple+IBM partnership website.
5 months
💼 UX Consultant
January 2014 - May 2014 (5 months)
Implemented email-drip, social media, and print marketing campaigns by utilizing CRM software. Built effective online advertising campaigns using Google AdWords, Google Analytics, and Facebook targeting.
Education
🎓 Bachelor of Science (B.S.), Marketing
(2010 - 2014)
🎓 Bachelor of Arts (B.A.), Communication Studies
(2010 - 2014)
Key Skills
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User Experience (UX) Design
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User Interaction (UI) Design
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Design Thinking
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iOS Design
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AI for UX
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Android Design
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Responsive Web Design
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Copywriting
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Market Research
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User Research
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User Testing
Key Software
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Figma
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Adobe XD
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Sketch
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Wix Studio
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Mural
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Miro
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FigJam
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ChatGPT & Similar AI Tools
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InVision
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Keynote Prototyping
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Adobe CC (Photoshop, Illustrator, InDesign) [Proficient]
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Microsoft Office [Proficient]
